Available Now (469) 235 - 4969
Email kforeman_adv@yahoo.com
Phone ( 469 ) 235-4969
Address
536 1/2 N Michigan Ave
Evanston 60202
There’s this statue of a dog in a train station in Tokyo. This dog, an Akita, was owned by a Tokyo University professor who died when the dog was only eighteen months old. The dog, as the plaque reads, walked to the train station every day to await the return of his beloved master. He did this every single day until his own death ten years later. In only eighteen months, this owner earned a lifetime of devotion.
The point? This is the type of loyalty we need to build between our clients’ and their brands. This is where the experience, research and knowledge we have garnered about our clients and their audience, how they communicate, comes into play – so that when it comes to selling the consumer something – we can talk like they talk. Feel what they feel.
This is what facilitates trust.
This is what I do. I strive to create brand loyalty.
Experience
Sirius XM
Senior Creative Manager of Marketing Communications
Irving, TX · October 2016 – March 2025
• Delivered a 10% increase in conversions (from 7% to 17%) through a lifestyle-centered branding strategy and user experience innovation.
• Directed the multi-year repositioning of SiriusXM CV, developing a future-facing, mobile friendly creative strategy
that aligned with evolving tech and user expectations.
• Spearheaded integrated brand storytelling across digital, print, experiential, and product platforms, reinforcing
cohesive brand identity and customer loyalty.
• Oversaw and scaled interdisciplinary teams (Dev, Copy, UX, Content), aligning outputs with strategic business goals
and executive vision.
Moroch Partners
Integrated Creative Director
Dallas, TX · March 2015 – July 2016
• Designed and launched digital-first creative for McDonald’s, FedEx Office, Six Flags, and Llano Winery, elevating national engagement.
• Built and led high-performing creative teams focused on storytelling, UX design, and data-driven customer experience.
• Championed ROI-based creative strategies that boosted brand visibility and accelerated conversion funnels.
• Acted as senior partner to cross-agency leadership, guiding creative vision and client satisfaction.
SHOP.COM / Market America Worldwide
Group Creative Director
Greensboro, NC · June 2014 – March 2015
• Led the brand overhaul including UX, UI, content strategy, and performance marketing alignment.
• Managed a creative team of 24+, delivering consistent brand touchpoints and improved customer experience.
• Applied behavioral insights to improve conversion optimization across digital properties.
• Collaborated with executive stakeholders to roll out Omnichannel campaigns and elevate brand loyalty.
• Drove a digital transformation strategy that positioned Shop.com as an industry innovator.
Doctor Logoic
Digital /UX/ Creative Director
Plano, TX · April 2013 – June 2014
• Developed this Startups’s brand voice, digital architecture, and UX framework from the ground up.
• Customized Digital Marketing Solutions including responsive Websites, Mobile, Search & Social Products..
• Improved web engagement metrics through optimized site design, google analytics and user flow.
• Delivered award-winning visual campaigns that positioned the brand as a credible market player.
• Maintained timeline discipline and budget compliance on all digital rollouts.
TM
Digital /UX/ Creative Director
Dallas, TX · October 2012 – April 2013
• Led brand experiences for Discover Network, Universal Studios Orlando, Captain D’s Seafood and American Airlines.
• Assembled a team aligning the digital creative product seamlessly with our brand creative campaigns.
• Orchestrated immersive digital content, increasing engagement and online traction.
• Developed creative trailers and content from concept through deployment.
• Guided executive clients through the adoption of digital transformation initiative.
The Hammerhead Agency
Chief Creative Officer /UX/ Branding & Digital
Flower Mound, TX · July 2010 – October 2012
• Directed UX/UI and digital brand strategy initiatives to elevate consumer experience and drive customer
engagement across key campaigns.
• Consulted directly with C-Suite clients to uncover brand challenges and deliver tailored, results-driven creative solutions.
• Led brand activation efforts for major clients including Nue Vodka, Samsung, Haggar Apparel, Pizza Hut, Watch Guard Video, and Walmart.
• Collaborated with TribalDDB/Dallas and multidisciplinary teams to execute innovative campaigns that increased
market share.
Temerlin Advertising Institute – SMU
Executive In Residence
Dallas, TX · August 2009 – July 2010
Focus on the concepts, technologies and skills used in successful Art Direction and Interactive Design. Developing, learning and maintaining various forms of production using Adobe Suites: Photoshop, Illustrator, InDesign, Dreamweaver and Flash. Taking a dynamic role in leading the creation and direction of interactive experiences, from interactive strategy to detailed design to presentation specification.
I also had the honor of teaching Creativity for SMU’s Study/ Abroad Program at Regent’s College, London.
Rapp Worldwide
Creative Director
Irving, TX · November 2006 – March 2009
Rapp Worldwide – The market place was changing and so was Rapp Collins. We needed to change the perception of Rapp with our clients, prospective employees and even our own employees. I started by re-imaging our website, and in the end, we re-imagined ourselves. The new site re-shaped the culture within our own walls. Traffic to the site increased 365% from 700 visitors a week to more than 2800.
Best Buy – Helped create and design a new online user experience for the Best Buy customer. To personalize and enhance the customer journey, focusing on products purchased, touch points, and enrich their knowledge base and support found in the Best Buy Brand. Strong design, brand development, online and offline advertising, interactive commerce and the creative process.
Direct Energy, Bank of America, Sam’s Club, Best Buy, Rapp Worldwide, Medco
Saunders-Ream
Principal / Creative Director
Dallas, TX · 2001 – 2006
Santa Fe Convention & Visitor’s Bureau, Arlington Convention & Visitor’s Bureau, Dakota’s Restaurant, Tuesday Morning, CityPlace, Mr. Appliance, Mr. Rooter, Aire Serve, Johnson & Johnson Medical
Berry / Brown
Principal / Creative Director
Dallas, TX · 1999 – 2001
Daisy Sour Cream, Gatorade, Quaker Rice Cakes, Benefitmall.com
Publicis Groupe
Principal / Associate Creative Director
TGI Friday’s, Nestle Drumstick, Carnation Hot Cocoa, Nestea Iced Tea, Computer City, C2
Lyrick Studios
Group Creative Director
Lyrick Studios Brand, Barney, Wishbone and Veggie Tales
The Richards Group
Senior Art Director
Sea Ray Boats, Prudential 401(k), Aetna Health, Pier1 Imports, Texas Dept. of Health, YMCA
Art Director
Bates USA
New York, City
Bailey's Irish Cream, Avis, HBO/Cinemax, CBS Sports & Entertainment
Education
NYC School of Visual Arts
Graduate work toward Master of Advertising
University of Oklahoma
Bachelor of Arts School of Journalism/Advertising
Norman, OK
Awards
| . | Cannes, Short List
Future Garden Website |
| . | Clio, Silver |
| . | Addys – Interactive Media, Future Garden, Silver
Local, Regional, National Silver |
| . | FWA, Website of the Week, Site of the Month |
| . | One Show Rx, One Show |
| . | Communication Arts, Interactive Annual |
| . | Gold, Tops |
| . | Gold, Dallas Society of Visual Communication |
| . | Print, Lurzer’s International Archive |
| . | International Annual, British Design & Art Direction |
| . | Recognition, Print’s Regional Design Annual |
| . | Award of Excellence, Rx Awards |