Launched a premium spirits brand campaign through a social-first digital strategy,
bypassed traditional web presence or print, achieving record market growth and within the first year, exclusive placement at AT&T Stadium.
AT&T Stadium
Bottle labeling
Tasting display
Packaging
Website intro
AT&T Stadium
Flavor strips
Opening event
Teaser before launch
Instagram Private Tasting | The Mansion Dallas
Gift Box
Martini glass
Bottle Design
Interlocking Packaging
Launch party
Bartender
Shot Glass holder
Music Tent
Golf Tournament Free-Gift
Alternate Looks – Olive
Alternate Looks – Mondrian
Alternate Looks – Berries
Alternate Looks – Bullets
How do you refresh the identity of an iconic brand? At SiriusXM, I led a new lifestyle-driven strategy that focused on why people want to use the product and how it fits into their daily lives—rather than just listing it's cool features. After two years of championing this shift, we made bold, punchy visuals the hero —not the car they already bought—creating a far more engaging customer experience. They know me.
The results spoke for themselves: conversions jumped from 7% to 17% in the first year, and the approach became SiriusXM’s new creative standard, driving stronger profit margins across the board.
Lifestyle imagery – Why we use SiriusXM Guardian
SiriusXM Guardian knows where the middle
of nowhere is
Rebrand Style Guide
Style guide for each Stellantis brand
We know where the middle of nowhere is
Each brand has it’s own brand color
Content imagery
Use the primary color of the brand to drive the new color pallet
Stallantis Mobile Icons
SXMG Rebrand
Promotions, print ads, email, direct mail, everything we touched reinforced the new brand image and visual design.
Dynamic Brand Imagery
Rebranded website
Lifestyle Imagery
Cover SiriusXM Guardian Brochure
Welcome to SiriusXM Guardian
SXMG Digital
Security
Contact Us
Rebrand Mobile Design
eNewsletter
Trade Show
What if we could visualize the whole social universe of vacationing families at Universal Orlando?
What if we could capture the constantly updated experiences and unique stories showcasing the universe of options and ways they genuinely connect as families?
Let’s make “Vacation Like You Mean It”… Universal.
Facebook:
Using your camera, move your hands over your friends Facebook profile pictures to shoot a web and save as many friends as you can in 30 seconds. Once 30 seconds is up, we close with the line, "Congratulations — you saved 112 friends!"
YouTube:
Spider-Man breaks through the UO banner spinning a web flying right at us. The father and son in the banner next to Spider-Man watches his actions and reacts in amazement, then we Vacation Like You Mean It.
TikTok:
Upload photos to TikTok from any past vacation, then you’re asked to choose some UO characters to liven things up.
- Once you choose, the respected characters fly in with set animation and alter the photo to add a little fun (e.g., the Minions, known for their childlike behavior and playful antics, speaking a unique language called "Minionese")
After animation finishes, a line reads, “Add a little mischief to your vacation.
Come to Universal Orlando where you don’t just take a vacation—you mean it. Vacation like you mean it.”
Finally, you’re prompted to share with friends and family.
Instagram: carousel
At Universal, every second of your vacation is web-spinning, Hulk-smashing, Hogsmead-immersing adventure – so you're assured eery moment will count.
Content Creation:
It’s a content creator’s job to create interesting, engaging, and relevant content that appeals to either a wide range of individuals or a specific niche, reinforcing what it means to Vacation Like You Mean It.
My goal is to entertain or inform children of all ages, parents, (specifically mothers), through artistic, written, and/or visual storytelling. If UO is fun, then the content, messaging and visuals need to be fun as well. Everything is fun and unexpected, jut like our park experience.
Blue man
The Amazing Adventures of Spider-Man
Take the Dragon Challenge
Incredible Hulk Coaster
Volcano Bay Express
- Transformers: The Ride-3D
Hogwarts and Hogsheads world
- Revenge of the Mummy
Resort Life
To showcase the full range of ingredients McDonald’s offers, the McDonald’s Texas Burger Showdown was created. The campaign invited customers to design their own burgers in an online “create your taste” contest that encouraged creativity and personalization. Participants could build and name custom burgers, then submit their creations to the McDonald’s website, where fans voted for their favorites.
The winning entry earned a rare honor:
becoming the first official McDonald’s burger created exclusively for the state of Texas.
This area will tell users about the
promotion.
Select background, show ingredients, and move
onto the next step. Copy should have a
pump-up style (IE. You’re a burger genius!).
Congratulations and thanks for the submission.
“Build Your Burger” button launches
users into 3-step burger builder.
Instructional copy tells user how to name
their burger, as well as how to submit.
Instructional copy tells user how to
vote for the best Big Bold Burger.
Rollover state on hover
Topping categories carousel shows all
topping categories available to customize
your burger
Copy tells the user they must
register prior to final burger submission.
Image of final burger
Selecting burger image from gallery
opens an enlarged, detail view that shows:
• Image of burger
• Burger creator
• Vote total
• Burger ingredients
• Vote button
WORLDWIDE
The market place was changing and so was Rapp Collins. We needed to change the perception of Rapp with our clients, prospective employees and even our own employees. I started by re-imaging our website, and in the end, we re-imagined ourselves. The new site re-shaped the culture within our own walls. Traffic to the site increased 365% from 700 visitors a week to more than 2800. Awarded to Cannes Shortlist.
As you scroll down the screen, the site comes to life and grows upward
like Jack and the Beanstalk
And as you scroll down, you approach the OVERVIEW section. The hummingbird fly’s with you throughout the site to guide you.
The hummingbird flys about, encouraging you to click on the OVERVIEW button
The page expands to RAPP’s Manifesto about vision and innovation
Next, we scroll down to the CREATIVE PHILOSOPHY and CLIENTS
Each element you click reveals award winning broadcasts, digital, print and a list of clients
Continue to scroll down to the leaders of RAPP Worldwide. Each tableau expands to a different department head, who speaks to you
Click NEWS and a laptop opens to reveal the latest news
CAREERS opens to reveal the latest job opportunities
Click the CONTACT US button
and the cables come together taking you to a CONTACT US form