We were challenged to re-invent the SHOP.com retail experience. Find a way to make it user-friendly for a global market, a quick shop-to-buy experience. It needed to be visually breathtaking and responsive so the international markets could make changes seamlessly. Viewers can click the Brand Link in the primary black nav bar and be taken directly to the Brand selection, or scroll down through all of the individual Brands. The top selling products for each brand are shown below, and when a product is selected, you are taken to the SHOP.com products page.