We had to speak to multiple audiences – Shareholders, future investors (Target, Walmart, etc) yet design it with a consumer facing. Reinforcing the current print campaign. A site that serves as a resource for news, awareness of new products, information, management and investing.

The News/Blog page contains news items – current information – related to the business unit. Content can be news, blogs, white papers, press releases, conferences, twitter, etc. We thought this was a more strategic way to speak to all audiences, making the news more accessible.

We wanted the user to learn about Prepaid in one location, rather than losing the user on a remote site. This would enhance Discover as your go-to the source for any immediate questions or information.