Best Buy needed to become more personal with the customer, not simply a product – price website, but rather an informative, friendly place that knows you and your purchasing habits.

From the Know Zone, you can then go one step deeper into My Zone. Content heavy and rich with products purchased, expiration dates, blogs, even a special section, the Care Zone, that highlights upcoming events, fun facts and the latest products we’re sure you’d be interested in.

Best Buy Wish List – A section within My Zone is a Wish List. Keeping record of all of the products you wish you could own. Be notified if a product you wished for is on sale, where it can be purchased, or new arrivals relevant to the equipment you own.